Who is Lucien Dunlop Fantasia? How did he get to be so fabulously fabulous? How can others emulate his success? How could Muammar Gaddafi remake his career?

These are the questions that will soon flood the minds of aspirants across the world following the launch of the marketing magnate and trustafarian’s first book Empire: How to succeed with nothing but passion, great ideas and a wealthy family.

Read the Daily Maverick interview with Dunlop, book protagonist, at The Daily Maverick.

Semi-related: Book interview (podcast) on 2 Oceans Radio